The best advertising is part of a cohesive marketing plan. But, how do you know what to do and what will actually work? Based on your persona and brand, set up a budget. Then with a market analysis, select advertising opportunities that fit your budget and your goals. You will learn what should go into a market analysis, how to evaluate opportunities that exist, and how to properly measure the advertising you put in place. If you have ever asked why it works for some and not others or have been confused about how to measure results, this is a piece of the puzzle you won’t want to miss. Presented by Liliana Grace and Bryan Gonzalez