Getting Good Outcomes: More or Better?

 

by Jor-El Godsey, Vice President

Probably the most common question asked when center leaders get together is, “How many unique clients do you see?”

Presumably, the higher the client number, the better the outreach. And it seems to follow, the better the outreach, the better the outcomes. But does this really reveal the whole picture? The answer in a word... hardly.

Yes, more client numbers generally suggests there are actually more “outcomes.” But does it naturally follow that those outcomes are “better”?

The answer to this question requires a deeper look, beyond focusing on total client numbers, and more closely evaluating the outcomes they represent. We have to ask, “What outcomes are we representing?”

Do we count a last known intention after one visit the same as that of a client we’ve seen several times throughout her pregnancy?

How do we qualify discussions relative to spiritual interactions? As faith-motivated ministries, we recognize the context of a life-and-death decision is every bit as spiritual as specifically choosing to follow Christ. Do we count both as equal in light of our mission?

Forty-plus years into the pregnancy help ministry, we all stand on the backs of entrepreneurs who blazed the trail before us. Those courageous folks—some of whom are still very active in our ministry today—tackled challenges like getting real-time pregnancy test results (before the easy tests were available) and getting listed in the Yellow Pages.

These pioneers learned to successfully draw someone who was not looking for their services (even though they desperately needed it), and that entrepreneurial spirit is alive and well in our movement, as we push into the new electronic marketing frontiers and mobile device client intake.

With that, we must continually make room for the intrapreneurs among us—those who may not push the envelope per se, but who work to maximize their ministry’s effectiveness. Intrapreneurs spend time on process, protocol and efficiency (not to be confused with effectiveness).

These in turn help serve better outcomes as well as more outcomes. Pushing into new territory is important, but not to the exclusion of developing the territory we are already in. Thankfully, God provides those with temperaments fit for the task.

Take up the task of becoming a pregnancy help movement Intrapreneur today. You can begin by taking one more look at how you evaluate your outcomes.

More in this category: Are we winning? »