By Kirk Walden, Advancement Specialist
We all know Black Friday, the day after Thanksgiving. And yes, how can we forget Cyber Monday, when all of the online retailers rally for our attention?
The newest of them all is Giving Tuesday (represented online as #GivingTuesday), begun in 2012 and now catching on across America and in many nations around the world.
Launched by groups from Google to the United Nations, #GivingTuesday is a day to remember charitable giving—and we don’t need to miss out. Here are several ideas to place your ministry at the forefront:
Make sure your online site is ready
Update your giving site to remind readers of #GivingTuesday. The actual date is December 2; this should be prominent as this day approaches.
Set a Goal
If your center has not emphasized #Giving Tuesday in its first two years, a modest goal would be sufficient. In the goal, show exactly where funds would be directed and connect the goal to client outcomes. This is not the time to ask for a computer or materials: “On Giving Tuesday, help us raise $2500. Every dollar given online on Giving Tuesday goes directly toward our Operation Ultrasound Initiative, paying for 25 ultrasounds that will bond women and men with their children, saving lives and changing the lives of moms and dads.”
Remind, remind, remind
In the weeks leading up to #GivingTuesday, remind your constituency through E-Blasts, Twitter, Facebook and other social media. Make sure it is announced wherever you can.
One Takeaway . . .
#GivingTuesday does not replace your Year End Appeal. There is room for both in your development plan.