Jor-El comes to Heartbeat having served in the pregnancy help movement since 1988. He first served as a volunteer at Hope, the pregnancy help centers in Ft. Lauderdale, Florida. Then he joined their board, served as Chair, then as Executive Administrator. In 1999, Jor-El became Executive Director of Life Choices in Longmont, Colorado. Six years later, in 2006, Jor-El accepted the call to help Heartbeat International meet the diverse and expanding leadership needs of the pregnancy help movement as Vice-President. Now serving as the second President in Heartbeat International's 44 year history, preceded only by Peggy Hartshorn, he continues to remind us all that we are better together.
Jor-El met his wife, Karen, at a volunteer training meeting for the Hope Center in Ft. Lauderdale. They currently make their home in Columbus, Ohio, with their three children.